Story

How I got here

Six chapters, each with the numbers behind it.

  1. 01Build
  2. 02Sell
  3. 03Teach
  4. 04Price
  5. 05Analyse
  6. 06Next
01 / 062025–now

Build

I started a company before I finished my degree.

The Code1o1 stall
The Code1o1 stall

April 2025. I co-founded Code1o1 with Aditya Vaishnav and took it from zero to 14 paying clients and about ₹2.6L in revenue, without spending on ads.

School computer science in India is mostly theory, so kids lose interest before they build anything. In April 2025, Aditya Vaishnav and I started Code1o1 to fix that: coding classes where every student builds a real project from the first session, 1:1 or in small groups, from Grade 5 to college.

We split the work the way two founders with no money have to. I designed all 11 courses and their materials, wrote the cold-call script and closed most of the deals. Aditya built the website and ran the interns’ creative work. We both teach. Along the way I hired and managed 3 interns.

No ads, no funding. 14 paying clients and about ₹2.6L in revenue came from cold calls, home visits, referrals and a school collaboration. Today it runs on weekends with our existing students.

02 / 062022–now

Sell

2,500 cold calls taught me what actually converts.

Shubham speaking on stage at Social Conclave
On stage at Social Conclave

About 2,500 cold calls: for college events, at a Jaguar Land Rover showroom, for Code1o1. At Code1o1, about 1% of calls became clients. Every home visit did. Trust converts. Reach doesn't.

I learned to sell in college, filling seats. As Vice Chairperson of Social Conclave I set targets for a 78-person team and took paid registrations from 81 to 331. At BizDateUp I sold 40+ premium tickets at ₹5,000 each and negotiated venue contracts with The Lalit, JW Marriott and Novotel.

Then Code1o1, where the product was me. About 500 cold calls brought in 4 or 5 clients, roughly 1%. Four home visits brought in four. That gap taught me the most useful thing I know about selling: trust converts, reach doesn’t.

At the Jaguar Land Rover showroom in Worli I prospected high-net-worth buyers and closed a booking before my formal floor training. Sales isn’t where I’m headed. What I kept from it is the habit of finding out what the other person actually needs before I say anything.

03 / 062023–now

Teach

It started as volunteering. It became a company.

Teaching children in a park
Volunteer teaching with Spark-A-Change, 2023

It started in 2023, volunteering with Spark-A-Change, teaching English and maths to underprivileged kids. Two years later, that is why I started Code1o1. Since then: 16 students, Grade 5 to college, about 400 hours, and I still teach 1:1 every week.

In the summer of 2023 I volunteered with Spark-A-Change, teaching English and maths to underprivileged children.

That summer is why Code1o1 exists. Two years later, I wanted to teach again, properly, and to build something that could pay for itself.

Since then I’ve taught 16 students, from Grade 5 to college, for about 400 hours. Every course ends in a project the student built; in the Python in Finance course, it’s a Monte Carlo simulation of a stock portfolio. I still teach 4 to 5 hours a week.

04 / 062025–now

Price

Every price is a decision someone will push back on.

Code1o1 stall with a 20% off banner
Pricing in public: the Code1o1 stall

I priced 11 courses for parents deciding whether coding classes were worth paying for at all. Revenue came to about ₹18,600 per client, about ₹650 for every hour taught.

Parents weren’t comparing Code1o1 with another coding class. They were deciding whether coding classes were worth paying for at all.

I priced 11 courses against that question. Revenue came to about ₹18,600 per client and about ₹650 for every hour taught, and a 5-student summer camp brought in ₹35,000.

Pricing came up again in college. On Aur Sunao, a peer-listening app, our ₹499 flagship plan bundled ₹1,170 of pay-per-use value and lost ₹262 on every subscriber. I rebuilt the unit economics, kept the price, cut what the plan included, and turned it into +₹154 a subscriber.

05 / 062023–now

Analyse

I like questions that end in a number you can act on.

Shubham on a football panel
Man City Mumbai Supporters Club panel

I like questions that end in a number someone can act on: which company is the safer ESG bet, what drives a transfer fee, where the ball is in a broadcast frame.

For an ESG investor choosing between Adani and Reliance, I scored both on 10 like-for-like metrics: Reliance won 5–3, with 2 even. For Premier League transfer values, I replicated a published regression on 324 players: age, club rank, goals and minutes explain 68.4% of value. For broadcast football, I trained a small model to find players, referees and the ball at 0.83 mAP on an ordinary CPU.

At Yocket I’m doing it on a live funnel: why students book a consultation and never show up. And outside work, I’m grouping wingers into playing styles with PCA, written up as a research paper.

06 / 062026 →

Next

One business taught me the basics. I want bigger problems.

Graduation, Class of 2026
NMIMS, Class of 2026

Management consulting, strategy and decision analytics. I've done this at the scale of one business. I want the bigger ones.

I finished my B.Tech in Computer Science and Business Systems at NMIMS in 2026. Right now I’m a Business Operations Intern at Yocket: auditing sales calls, researching why leads don’t show up, and building the tools that show where the funnel leaks.

Next, I want management consulting, strategy consulting or decision analytics. I’ve solved problems at the scale of one business I helped build. I want harder problems, and the people who solve them every day.

NextThe work →