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Case study · 2024

GetawayGuru: a last-minute weekend getaway platform

30.8%of respondents cite a better deal as a reason to cancel
Role

Team of 6, my concept

Year

2024

Type

Case study

Tools

Survey design, Business model

The answer

Launch in the Mumbai and Pune drive-to market first, and offer free rebooking or travel credit, not cash refunds.

Case files on GitHub ↗
Nearly a third would cancel for a better deal
Unexpected personal or family reasons: 62.6%Unexpected personal orfamily reasons62.6%Change of plans: 51.6%Change of plans51.6%Found a better deal: 30.8%Found a better deal30.8%Work commitments: 22%Work commitments22%Personal commitments: 18.7%Personal commitments18.7%

Reasons for last-minute cancellation, n = 91. Multi-select, so shares add up to more than 100%.

Source: survey (README; deck)

91people surveyed
30.8%cite a better deal as a reason to cancel
69.2%name Lonavala for a spontaneous trip

01The problem

Can a last-minute getaway platform for young Mumbai and Pune travellers offer flexible cancellation without bleeding money?

Innovation Thinking, Semester 4, 2024 · Team of 6; my concept, I built the pitch deck and was lead presenter

02What I did

  • Came up with the concept and defined the target user.
  • Designed and analysed the survey.
  • Built the business model and the pitch deck; lead presenter.

03Results

The survey
Respondents91
MethodOnline survey (Google Forms); multi-select questions
Target user (the product definition; sample demographics were not recorded)22–40, Mumbai/Pune, budget-conscious, impulsive weekend travellers
When2024 (Innovation Thinking, Semester 4)

Source: survey; README

Questions were multi-select, so percentages add to more than 100%.

04Files

Case files on GitHub ↗
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